Evaluating international business communications situations Essay - 10

Evaluating international business communications situations - Essay Example In order to promote holidays in China amongst the British public, one needs to come up with a great communication plan that will ensure that the target audience receives the message. This can be done through advertisements in the local media, social media, billboards and cultural fairs and events. One can also highlight some of the cultural issues such as language barrier and some cultural practices that the British citizens would face once they arrived in China. This process would ensure that mutual respect is maintained and a good relationship fostered between the two cultures. According to Noreen Barkley, Peiyi Ding and Timothy Lee, China recognised that international tourism was a key part of its economy, therefore, launching many initiatives to increase the business and provide a memorable experience that would help market its tourist attractions (Breakey, Ding and Lee 2008: 567). Through the use of excellent communication strategies and international marketing, China has successfully marketed its numerous attractions to many countries, therefore, swaying many of them to travel to the country and have a first-hand experience (Wen and Ximing, 2008: 580). A significant number of British citizens are financially secure, therefore, bearing the ability to spend a sizeable amount of money on holidays. The older generation comprising of senior citizens is also increasing, as baby boomers retire from their jobs. Therefore, Britain has a high number of potential international tourists who are willing to spend a lot of money for leisure travels and holidays. In o rder to persuade British citizens to visit China for holidays, one must establish a communication plan that will be appealing to them. It should be sensitive to the British culture and create awareness on the cultural differences between the two countries. It should also highlight China’s numerous cultural sites, unique geographical sceneries, the wide variety of

Tiger Essay Example | Topics and Well Written Essays - 1000 words

Tiger - Essay Example Tiger shows how, in the modern world, as individuals get older, they want their children close, while at the same time their children wish to live their own lives independent of their parents. In this story, Essie is depicted as a mother who wants only the best for her daughter and she does all that she can to ensure that Marian not only marries an Indian man but also settles down close to her (Jones 2). However, this does not happen and Marian instead ends up marrying Daniel, a man from far off America who Essie does not approve of because of his mild demeanor as well as his not being Catholic. This is a scenario which is often played out in many families as mothers, believing that they know what is best for their children, tend not to approve of their choices in life and instead choose to interfere in their lives. This creates a situation where it is difficult for mothers and these children to get along because it seems that each is living firm in their own beliefs. Such an incident has taken place in my family where an aunt of mine did not approve of her son’s choosing to marry a woman from another country and his decision to settle in his wife’s homeland . This situation brought a lot of friction between my aunt and her son and it has gone on for more than a decade now with none of them becoming flexible in their position. My aunt took an instant dislike to her daughter in-law and whenever they visited, she all but ignored her. However, despite my aunt’s dislike for her son’s wife, she adores their three children to such an extent that she would do anything for them. She always waits anxiously for them to visit every year so that she can spend her time with them. It is these children who have ensured that the connection between my aunt and cousin does not die because their being born made it possible for the latter to at least live on good terms for their sake. In