The Narcotic Addict Rehabilitation Act of 1966 Research Paper

The Narcotic Addict Rehabilitation Act of 1966 - Research Paper Example However, history shows that these drugs were once deemed to have social value. The Narcotic Addict Rehabilitation Act was established in 1966 in order to rehabilitate the drug addicts in three programs namely pretrial civil commitment, a death sentence to those convicted and voluntary (Musto, 1999). It was enacted when social construction of a drug had begun to shift from favorable to unfavorable; people utilized the pronounced the drug’s problematic physiological and psychological effects in order to control its use. Even though these concerns were beneficial, they are not the only reasons the controlled drugs are categorized within jurisdiction of the criminal justice system. Several factors including health concerns, economic, and political factors are still unknown by the public. Drugs were first utilized in the United States in the 1800. The first drug to be used was opium, which was very popular after the civil war. Cocaine was introduced in the 1880 and was used in health drinks by the Coca-Cola Company. Although, it was not a significant concern at the time with the dependency to cocaine, doctors grew a concern about the psychological effects including hallucination, depression, and psychoses. In 1906, morphine was discovered which was used for medicinal purposes prescribed by health practitioners as a pain reliever, while heroin was used to treat respiratory illness. Over the years, there has been increased awareness that these drugs have high potential for causing addiction. At the end of the 19th century, abuse of drugs such as opium and cocaine reached epidemic proportion, and the government began prohibiting their importation. The physicians were also required to label their medicines because they were no longer seen as harmless remedies for pains. The Federal Bureau of Narcotics was formed in 1930 by the Treasury Department headed by Harry Anslinger until 1962 (McWilliams, 1990). Under his tenure, the

What is budget system in an organisation

What is budget system in an organisation In this high competition market place today, every company need a planning and control tool to act faster to increase competitive advantage. Budget is the tool to plan, monitor and control daily activities to meet organisation goal with effectively and efficiently. The toolkit will help you plan, develop and use budgets effectively in your organisation. If you have a sound understanding of the principles of budgeting, you will be well on the way to sound financial management. If you use this toolkit in conjunction with other toolkits, as indicated, you will increase the capacity of your organisation to manage its finances effectively. You will also increase its ability to survive through foresight and planning. In this assignment is to discuss what is budget system in an organisation, how the organisation uses it as tool to plan and control company expenses and expected revenue. We have chosen to make a case study about the budget process in London Biscuits Sdn Berhad. We will discuss budgeting system in this company and how to improve effectiveness of existing system. London Biscuits Sdn Berhad is a home grown Malaysian company. Main products are corn base snacks and layer cake. London Biscuits product can be found in Malaysia and 65 markets, worldwide. Its main oversea markets are China, Hong Kong, Macau, Vietnam and Middle East country. As a pioneer in the cake products segment locally, London Biscuits has fine-tuned the process of making cakes with long shelf life, of 8-12 months, without refrigeration. Budget What is budget; according to business dictionary define as estimate of cost, revenue and resources over a specified period, reflecting a managements reading of future financial condition. The CIMA definition of budget is a quantitative statement, for a defined period of time, which may include planned revenues, expenses, asset, liabilities and cash flows (Dyson, 1997). In other words, budgeting is the process of translating financial resources into human purposes (Wildavsky, 1986). Budgeting is also viewed as a process of identifying, gathering, summarising and communicating financial information of an Organizations future activities. Blumentritt (2006) further explained that budgeting processes include a review and study of the prior periods financial results, projections for sales, operating expenses (fixed, variable, and semi-variable) and Financing expenses, examination of proposals for capital expenditures, and means of rolling up and rationalizing figures from different functional departments to ensure they meet company-wide profit expectations. Hence, budget is a statement of financial position that an organisation would like to achieve. A well planned budget can lead company to achieve company goal successfully. It is managerial control tool to plan and control future expenses, profit and resources allocation in a certain period normally in 1 year advance. In order to have a realistic and good budget, there are few factor need to be considered before we draw up: Assign right person to draw up the budget. The person in change need to heavily involve in the entire exercise. Predictive ability is the must. He or she need to clear about organisation activities as well as the possible income and expenditure. Clear channel of communicate, authority and responsibity Objective and procedure or guidelines of budget must be clear can be implemented in the budget. Accounting generated accurate, reliable and timely information Compatibility and understandility of information Support at all levels of the organisation, upper, middle and lower Budgets consider external factors, such as market trends, economic conditions, and the like. allow for changing circumstances History of budget The budget only is used for governmental setting during agriculture ware. In industrial wave, budget had been use in large company as management control tool to plan and control their business. In 1960, budget is recognized as effective way to centralize company operation under top management. When come into information wave, high expectation from customer, competitors not only from own country but is worldwide comparison, decentralise the business is one of solution in order for company can react faster. When business management style change from centralize to decentralise, company need to change budget system to meet company objective. Hence, traditional budgeting like incremental budget be replace to zero base budgeting and other modern budgeting is begin implement to follow company direction. Method of budget also change from top down (centralise) to bottom up budgeting (decentralise). The order new budgeting system like rolling budget, balance score card, activity base budgeting and beyond budgeting are start implement in some company to improve effective and efficiency of organisation. Purpose of budget As planning tool Budgeting plan and allocate fund to achieve company goal. Manager need to formulate business strategies to achieve company goal with arrange resource allocation e.g machinery, fund, staff changes, scheduling production and operating company in advance. Mean that budget use as tool to link company objective with company resource to allow for thinking how to make operations and resource more productive and efficiently. Budget is a plan to provide the overall picture to manager for status of company resource, expected income and expenses. It is a better money management skill by creating structured plan. Thurs, manager can prevent problem before they arise. All financial statements should be written in terms of the budget so that it is easier to be transparent and accountable and to ensure that no money is spent on costs that you have not budgeted for. So manager have not establishes guidelines in the form of a road map to proceed in the right direction. Communication tool Budgeting process is involving every departments in a organisation. Team work is required to completed a budget. In other word, budget as aids coordination between departments to attain efficiency and productivity. Indirectly budgeting process can improves working realationships. It as coordination of top management with media and lower lever at organisation. Delegation tool Improves managerial decision making because emphasis is on future events and associated opportunities Encourages delegation of responsibility and enables managers to focus more on the specifics of their plans and how realistic the plans are, and how such plans Monitor and control Budget is allows management to monitor, control, and direct activities within the company. Manager can compare budget plan with actual result and points out deviations. Investigation and corrective action will be taken. Therefore, management can aware of problem faced by lower levels. action can be taken earlier before result worse. Motivation Employees participate in the budgeting process able to motivating them to perform in line with the company goal. The feeling in involvement in the process able to enhance motivation. Additionally, expected profit or cost reduction planned in the budget may motivate manager to achive. And those meeting budget target, incentive will given as motivational device. The budget planning and control process The budget process used by a company should suit its needs, be consistent with its organisation structure and take into account human resource. The budgetary process establishes goal ad policies, formulate, limits, enumerate resource need, examines specific requirements provide flexibit, incoparates and consider constraints. ( ) Hence, budget process is start from the company goal with determines the overall or strategic goals and strategic of business, which are then translated into specific long term goals, annual budgets, and operation plans. Setting financial goals is the starting point in the budgeting process. Examples: earnings growth, cost minimization, sales, prod volume, return investment and quality. Once short term goal of company had been set, manager need analysing available resources, forecasting profit and expected cost à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. manager can base on history or past experience to estimate cost like capital cost, staffing cost, operation cost and organisation cost. And estimate revenue like usually is generate from sales income. Therefore, sales budget is first budget to be plan then following with cost budget. Those estimate figure will be put in the budget format according to company needed. Finally compare revenue and expense projections. First draf of budget will sudmit to top management to obtain approval. Top manager will evaluate the budget with company objective. If budget is realistic and meet the company goal or target. It will be implemented, distributed and coordinated among different functional department. If budget is rejected, necessary adjustments to the budget, check your calculations once again and resubmit for approval again. The budget is the most important tool you have for monitoring the finances of your organisation, project or department. You use the budget to monitor income and expenditure to see whether or not you are on target; report how you are doing financially to your staff, board and donors;do cash flow projections and make financial decisions.() Comparisons of actual income and expenditure against the budgeted income and expenditure need to be done regularly. Variance report need to be prepare if any. There are 2 variance result: Interpreting the result: Favourable = actual is better than planned then it is a positive variance Adverse= actual is worse than planned then it is a negative variance Investigate and corrective action need to be taken. Budget process in London Biscuit ( LB) London Biscuit top management group will start to plan the next year budget on every year end. That top management group include CEO, COO and head of department. They will have the pre budget meeting to set the next year target or short term objective need to meet by next year. Target and short term objective are link to company goal. For example, LB plans to open new market at USA. So short term objective will be develop new product and survey the USA market. Therefore, company may decide to spend more money to invest at RD and having market survey for USA food market. They will only set the target to organisation, and let staffs collect relevant information will influence next year target. Therefore, method of budget in LB is bottom up budgeting. Finance department is department to lead and compile budget to master budget. Same with common company, budget will start from sales budget. Sales team start with constructing prognoses and environment analysis. They need to include the objective or target had been set by top management. For example they may need to achieve 10% of total sales growth on next year. Sales department at LB is delegate base on area sales. Account dept will help to provide sales history for past few years to predict future sales performance. Statistical analysis will be performed by each area sales managers. Simple calculation Statistical analysis can be averages based on past sales to identify trends that can be extrapolated into the future. This is call incremental budgeting. In this case, top management is set yearly target for sales dept is 10% of inscreasment of total sales. Hence, managers will base on past year record and forecasting 10% increase sales figure. After sales budget be approved by sales director, it will be distribute to related department to continue plan the expenses will be incur to procure estimate sales figure. There are 2 type of main organisation expense; operation cost and administration cost. In LB there are few dept in charge of operation cost: Production, engineering, QA and QC and supply chain departments. Production budget included unit of product need to be produced to meet sales target qty. Example: budgeted sales volume on Jan 2011 is 10,000 carton of pie cake, production manager need to base on this figure to estimate how many direct labour, machinery cost, utilises cost and so on. QA QC need budgeting how many instruments to support production output checking before pass the output to shipment. Common instrument include in the LBs QA QC is pass sticker, scale and manpower needed as well. Supply Chain manager budgeting direct material cost base on budgeted sales target. The required raw materials are computed to meet the production schedule which planned base on the sales target. According to policy of LB, less than 5 % of raw material inventory can be planned. SCM manager is considering the material pricing increase factor during budgeting. Administration cost are non-operational costs and will include things such as marketing, human resources, rents and vehicle costs as well as general administration HR admin manager in LB prepare the indirect labour budgeting. It includes training cost estimation, general overhead, office maintenance cost à ¢Ã¢â€š ¬Ã‚ ¦. Account manager budgeting the general office cost like IT is one of supported dept in the LB. IT manage handle all the IT intructment. He need to budget those equipment like computer, printer or other related need. After all the departmental budget and sales budget is done, finance dept as accountable to compile these budgets into master budget. Finance controller will compare revenue and expense projections and verify budgeted result in line with the LB short term objective. In case finance controller found that any contingency budgeted result, department manager is request to revise and submit budget again. Else, master budget will submit to CEO and COO for final approval. Once Master budget is approved, it will distribute, communicate and implemented in LB. Each department manager need to explain detail to subordinates and monitor the result from time to time. Budget control in LB Finance department and department managers take important role in controlling parts. Each department managers are assigning as budget committee. Quarterly management meeting will be held in LB for follow up and monitor budgeting purpose. Finance controller need to liaising between the budget committee and managers responsible for budget preparation. Finance controller is core person in the budgeting control as he have to provide training to budget committee, ensure budget dateline is meet and dealing with budget problem. According to finance controller at LB the reason why budget meeting only held quarterly is some department manager like sales manager will be outstation and seldom in the office to join the meeting. But department managers need to submit monthly report every early of the month to finance department. Account department also will provide history of income and expenses to finance department for verify purpose. Master budget in Lb is break into monthly report. They call it as Monthly Budget value report. This report includes all budgeted and actual income and expenses in a month. Comparison of actual and budgeted figure need to be shown in the standard format which fix by finance controller. This shows you, month by month, where you are over-spending, under-spending or on target. For that variance more than RM5000, explanation and variance report needed. This report outline the cause of significant variance, propose remedial action and any other significant matter. An analysing report provided finance controller base on variance report to analysing and foresee what impact for master budgets is. Current financial status Analysis of budget changes Financial position to date In month financial position Trend analysis by month Main cause of variance Estimate end of year position Suggestion action or corrective action In some cases that prove the budgeted figure is unrealistic, budget is request to revise. First month Year-to-date Budget Actual Budget Actual Revenue Sales Cost recovery Interest from investment Total income Expenditure Project 1 Project 2 Directorate Operational costs Organisational costs Staffing costs Total expenditure That department budget with significant deviation will be issue short cause letter and variance report from finance depart. They need to follow the action plan and act accordingly. Audit will be held from time to time from finance dept to ensure they are complying accordingly. Budget system Types of budget Marketing Budget The marketing budget is an estimate of the funds needed for promotion, advertising, and public relations in order to market the product or service. Project Budget The project budget is a prediction of the costs associated with a particular company project. These costs include labor, materials, and other related expenses. The project budget is often broken down into specific tasks, with task budgets assigned to each. Budgets can be classified according to Time, Function, and Flexibility. ACCORDING TO TIME: 1. Long Term Budget 2. Short Term Budget 3. Current Budget 4. Rolling budget ACCORDING TO FUNCTION: 1. Sales Budget 2. Production Budget 3. Cost of Production Budget 4. Purchase Budget 5. Personnel budget 6. R D Budget 7. Capital Expenditure Budget 8. Cash Budget 9. Master Budget ACCORDING TO FLEXIBILITY: 1. Fixed Budget 2. Flexible Budget Cotrolling A budget Budgetary control is defined by CIMA as the establishment of budgets relating the responsibilities of executives to the requirements of a policy, and the continuous comparison of actual with budgeted results, either to secure by individual action the objective of that policy, or to provide a basis for its revision. Budgetary control is a system of controlling costs and resources which includes comparing actual performance with the budgeted performance and subsequently acting upon the actual results to minimise variance and achieve maximum returns. In essence, budgetary control is purported to ensure that the activities carried out are providing the desired results. Monitored using variance analysis Good Writing a budget require target to be set- every1 know what need to achive, concentrates wokers mind on what gas to be done Depart have to communicate Problem can be identifiend before it is too late unacceptable By comparing a bugest wuth the actually happened a bunisess can identify weak area. Useful tools in allocting resoures e.g machinery, employee, makinf staff changes, scheduling prod and operating business Their creation can also be used as a motivational tool. The plan can be used as a means of evaluation and control as well as a resource for information and decision-making. A Bad Inaccurate unrealistic budgets will be ingoned It can restrict business activity which may lose the firm business If budgets are impose upon people there is little incentive for them to stick to target If 1 of dept not focus to B, whole master b will be effected. Lack of training Long lead to plan The signs of budget weaknesses must be spotted so that corrective action may be taken. Such signs include: Managerial goals are off target or unrealistic. There is management indecisiveness. The budget takes too long to prepare. Budget preparers are unfamiliar with the operations being budgeted and do not seek such information. Budget preparers should visit the actual operations firsthand. Budget preparers do not keep current. The budget is prepared using different methods each year. The What and Why of Budgeting / 15 Exhibit 1.3 XYZ Company Divisional Performance Evaluation Net Income Net Sales There is a lack of raw information going into the budgeting process. There is a lack of communication between those involved in budgeting and operating personnel. The budget is formulated without input from those affected by it. This will likely result in budgeting errors. Further, budget preparers do not go into the operations field. Managers do not know how their budget allowances have been assigned or what the components of their charges are. If managers do not understand the information, they will not perform their functions properly. The budget document is excessively long, confusing, or filled with unnecessary information. There may be inadequate narrative data to explain the numbers. Managers are ignoring their budgets because they appear unusable and unrealistic. Managers feel they are not getting anything out of the budget process. Changes are made to the budget too frequently. Significant unfavorable variances are not investigated and corrected. These variances may also not be considered in deriving budgeted figures for next period. Further, a large variance between actual and budgeted figures, either positive or negative, that repeatedly occurs is an indicator of poor budgeting. Perhaps the budgeted figures were unrealistic. Another problem is that after variances are identified, it is too late to correct their causes. Further, variance reporting may be too infrequent. There is a mismatching of products or services. A budget can be disadvantageous because: A budget promotes gamesmanship in that those managers who significantly inflate requests, knowing they will be reduced, are in effect rewarded by getting what they probably really wanted. A budget may reward managers who set modest goals and penalize those who set ambitious goals that are missed. There is judgment and subjectivity in the budgeting process. The What and Why of Budgeting / 19 Managers may consider that budgets redirect their flexibility to adjust to changing conditions. A budget does not consider quality and customer service. Conclusion Activity Duration Future-proof the council 10 days Define the required outcomes and their relationships 15 days Define measures and set bases and targets 20 days Assess risks and allocate rewards at the corporate level 10 days Total 55 days Recommends Understandable and attainable. Flexibility and innovation is needed to allow for unexpected contingencies. Provide more opportunities for staff to join. Sometimes it is necessary to have two different budgets for your organisation. One as the ideal budget that you would like to have and a second one as a minimum budget of the money that is absolutely necessary for your organisation to survive. Often when your draw up the ideal budget, your are not yet sure that your will get all the money your need and a minimum budget will help you to decide which costs can be cut, if your dont manage to raise the necessary funds. A computer should be used to make quick and accurate calculations, keep track of projects instantly, and make proper comparisons. Shortened planning and budgeting cycles.Ć¦Ãƒâ€žÃ¢â‚¬ ¦ Enabled better decision making.Ć¦Ãƒâ€žÃ¢â‚¬ ¦ Reduced total cost of the processes.Ć¦Ãƒâ€žÃ¢â‚¬ ¦ Improved credibility and quality of outputs.Ć¦Ãƒâ€žÃ¢â‚¬ ¦ Planned and relocated budgets based on material events.Ć¦Ãƒâ€žÃ¢â‚¬ ¦ Increased user participation with frequent real-time updates.Ć¦Ãƒâ€žÃ¢â‚¬ ¦ Raised ownership and accountabilityĆ¦Ãƒâ€žÃ¢â‚¬ ¦ Aligned individual, department and business unit plans with company ojb. There are a number of advantages to budgeting and budgetary control:  · Compels management to think about the future, which is probably the most important feature of a budgetary planning and control system. Forces management to look ahead, to set out detailed plans for achieving the targets for each department, operation and (ideally) each manager, to anticipate and give the organisation purpose and direction.  · Promotes coordination and communication.  · Clearly defines areas of responsibility. Requires managers of budget centres to be made responsible for the achievement of budget targets for the operations under their personal control.  · Provides a basis for performance appraisal (variance analysis). A budget is basically a yardstick against which actual performance is measured and assessed. Control is provided by comparisons of actual results against budget plan. Departures from budget can then be investigated and the reasons for the differences can be divided into controllable and non-controllable factors.  · Enables remedial action to be taken as variances emerge.  · Motivates employees by participating in the setting of budgets.  · Improves the allocation of scarce resources.  · Economises management time by using the management by exception principle. Problems in budgeting Whilst budgets may be an essential part of any marketing activity they do have a number of disadvantages, particularly in perception terms.  · Budgets can be seen as pressure devices imposed by management, thus resulting in: a) bad labour relations b) inaccurate record-keeping.  · Departmental conflict arises due to: a) disputes over resource allocation b) departments blaming each other if targets are not attained.  · It is difficult to reconcile personal/individual and corporate goals.  · Waste may arise as managers adopt the view, we had better spend it or we will lose it. This is often coupled with empire building in order to enhance the prestige of a department. Responsibility versus controlling, i.e. some costs are under the influence of more than one person, e.g. power costs.  · Managers may overestimate costs so that they will not be blamed in the future should they overspend. Conclusion 2. Dyson, J. R., 1997. Accounting for Non-Accounting Students. 4th ed. London: Pearson Professional Limited.

Cats Amazing Ability to Survive Falls Essay -- physics cat cats fall

Your chance of surviving a fall of 50 feet (approximately 4 stories) is about 50%, while almost no one who falls 6 stories will be around to tell their tale. However, in a study conducted by Manhattan veterinarians, Drs. Wayne Whitney and Cheryl Mehlhaff, it was discovered that out of 115 cases of cats falling (accidentally) from multi-story heights, 90% of them survived. An even more surprising result is that if a cat falls from more than 7 stories its chance of survival doubles, compared to a cat having fallen from 2 to 7 stories (a story averages about 12 feet). No wonder cats are fabled to have nine lives. It turns out that the two most important variables which contribute to the cat's survival are its ability to land on its feet and its reaching terminal velocity (both of which involve a fair deal of physics). Whitney & Melhaff's Study Cats' apparent fearlessness concerning heights leads to many accidental falls. In fact so many cats are brought to veterinarians for treatment after a fall, that in 1976 Dr. Gordon Robinson coined the term feline high-rise syndrome to describe the resulting pattern of injuries. Eleven years later Drs. Wayne Whitney and Cheryl Mehlhaff at the Animal Medical Center in Manhattan conducted a study over a five month period on cats brought in for treatment after a fall. They compiled a database of 115 cats who fell a range of two to thirty-two stories, primarily ending their falls on concrete pavement. The mean fall was 5.5 stories. Three of the cats were dead upon arrival and 8 more died in the next twenty-four hours, leaving 104 living cats or about 90%. This is a remarkable statistic. When the height the cats fell is taken into account, it is found that only 5% of the cats who fell seven ... ... a small amount of mass, but also their ability comes from their flying squirrel (relaxed) posture upon reaching terminal velocity and from their superb inner gyroscope. Works Cited * Diamond, Jared. "How Cats Survive Falls from New York Skyscapers," Natural History 20-26; August 1989. * Diamod, Jared. "Why cats have nine lives," Nature 332, 586-587; April 14, 1988. * Fredrickson, J. E. "The tail-less cat in free-fall," The Physics Teacher. 27, 620-625; November 1989. * Halliday, David, Robert Resnick and Jearl Walker. Fundamentals of Physics, 5th ed. John Wiley and Sons, Inc., 1997. * Mehlhaff, Cheryl and Wayne Whitney. "High-rise syndrome in cats," J. Amer. Vet. Med. Assoc. 191, 1399-1403;1987. * "Terminal Velocity," Discover 9,10; August 1988. * Von Baeyer, Hans Christian. "Swing Shift," The Sciences 30, 2-4; May/June 1990.

Communication and management skills

Introduction:An individual, a family, and the society are engulfed in the cobweb of management skills and     pubic relations in every step of life. One is not actively aware of it. In this materialistic era of industrialization and internet civilization, public relations have not left any part of one’s life untouched. It creates better or worse effects. Public Relations is good in parts. It takes away one from the truth. Profiteering and Public Relations are alternative beats of the same heart. From the topics covered in James E. Grunig’s book, â€Å"Managing Public Relations,† one gets an idea of the domain of Management of Public Relations. The Public Relations Manager in any Organization is the key man; he has to present the best of the Organization, in all aspects to the individuals andInstitutions he is called upon to deal.Theme:The theme of any public relations exercise is ‘how to bell the cat.’ How to win over the other party to your view point! How to sell your product to the customer! How to face the competition! These challenges form the syllabus for public relations managers. The topics covered in the book are extensive and intensive. The book has enough resources for both the students and the professionals. It does the job of a knowledgeable teacher. Both the theoretical and the practical aspects are well taken care of. The Four Public Relations models defined by Grunig, deal with the core issues related to this topic.Main ideas/ techniques:The listing of the topics covered and enumerated is fairly long, but if one keeps out its printout, in the form of a pocket-guide, it will prove useful. The topics are, the concept of pubic relations, origin and contemporary structures of public relations, public relations and public responsibility, professionalism in public relations, elements of public relations management, defining and choosing goals and objectives, identifying organizational linkages and publics, budgeti ng and decision making, evaluation research, legal constraints, media relations, employee and member relations, community relations, public affairs and government relations, relations with active publics;consumers, environmentalists and minorities, financial public relations, promotion, fund raising and public communication campaigns, public relations writing, press releases, catering to the press, using radio, television and videotape, preparing to speak, brochures, fact sheets and   direct mail, newsletters, newspapers and magazines, photographs and illustrations, slides and multimedia representations, films, exhibits and special events, annual reports and financial writing, public relations advertising, lobbying and toward a mature profession.  So, that is public relations. Interesting and many times, annoying, because it is to deal with the public of various types of emotions, tempers and opinions.Evaluation:It is not possible to evaluate the issues involved in public relati ons within the perimeters of this small article. An effort has been made to discuss the most important aspect of it, in the prevailing conditions today– the management of media. Media is broadly categorized into print media and electronic media. In first flush of enthusiasm, all like media attention. But handling the media attention is not that easy. Mostly if anything adverse is reported, the readers and viewers believe it immediately.Contradicting the adverse reports is not an easy job; it is both expensive, and at times it invites further media wrath. News papers are published everyday. TV channels give the reporting 24 hours of the day. From where one can bring the enormous resources to meet the adverse challenge? The section of the viewers who have seen the adverse reports may not see your clarifications. They say, a lie reported from a platform a thousand times, becomes the truth. That is the position one would face while dealing with the media. It is necessary for you to evaluate whether the money that you are spending on image building exercise is hitting the right spot. A good press release is no guarantee for bettering the image. It may lead to both positive and negative results.People want to read what they want, not what you want. Every press release, every advertisement must have the sense of timing. You can’t advertise refrigerators for the Eskimos. You don’t advertise for woolen garments during summer, unless it is a heavy discount sale, and the people get attracted to the discount aspect. Pubic Relations, in the developing countries, is yet to take off. In the context of globalization, no business establishment can survive in isolation.The consumer is the king now, with so many brands of identical products available in the market. Fresh products arrive to provide stiff competition as for quality and cost both. It is not enough, what you produce is the best product. People need to know that it is the best product, and why it is the best product, in comparative terms. â€Å"Once you start promoting your business, don’t stop. A sustainable public relations strategy is a long-term endeavor. It can take months to capture the attention of targeted media venues. Plus, it’s important to remind the press about your business on a regular basis, so they don’t forget about you.†(Public†¦.)In Western countries, public relations are part of the top management function. It is the part of the agenda of the Board meetings. Management formulates its public relations policy. Continuous efforts are made by the public relations men to keep the organization on the high pedestal from the point of view of the public. Maintaining popularity is equally important as achieving the popularity.â€Å"We even shadow our own communications tactics trying to monitor their impact on audience perception — tactics such as face-to-face meetings, Internet and email, hand-placed newspaper and magazin e feature articles and broadcast appearances, special consumer briefings, news releases, announcement luncheons, onsite media interviews, facility tours, brochures and even special events like promotional contests, financial road shows, awards ceremonies, trade conventions, celebrity appearances and open houses — each designed to impact individual perception and behavior.†(The Fundamental†¦)Conclusion:â€Å"Now this soap has the juice of lemon, which nourishes your skin!† says an advertisement. Well, did you not know that lemon juice is good for your skin and in that case why don’t you squeeze a lemon get some juice and put it in the bucket of water and use it directly? Why buy the costly soap, just for the sake of lemon juice? And yet you buy! Why?-because the model engaged by the Company in the television advertisement has told you so. You pay for the soap and for their advertisement costs!   Yes, this is managing public relations!References Cited :Grunig, James E. Book: Managing Public RelationsHardcover: 565 pagesPublisher: Harcourt Brace College Publishers (January 1984)Language: EnglishISBN-10: 0030583373ISBN-13: 978-0030583377Article: Public Relations Strategy on a Tight Budgetwww.startupnation.com/articles/1241/1/public-relations-strategy.Retrieved on December 9, 2007.Article: The Fundamental Premise-Public Relations-ezinearticles.com/? Public-Relations:-The-Fundamental-Premise&id=17377 – Retrieved on December 9, 2007.

Health Care Spending

Health Care Spending Paper Rosie L. Eckford HCS/440 – ECONOMICS: THE FINANCING OF HEALTH CARE July 2, 2012 Instructor: Lori Geddes Healthcare is a very important sector in the countries around the world. The countries and the government always keep some money in their budget in relation to the health care activities in their countries. In the United States of America also, there are certain provisions in relation to the health care. The paper shall discuss about the health care spending in relation to United States of America.It shall discuss about the current level of health care expenditure in United States of America. There are shall be a lot of discussion in relation to the fact that whether the expenditure on health care in United States of America is appropriate or not. It shall also discuss about the manner in which the health care needs of the people in United States of America are paid by the government. In the end of the paper, there shall be a forecast in relation t o the health care spending in United States of America.All the above said things shall be discussed in detail in the current paper. The government of United States of America has made a lot of provisions in relation to the expenditure of health care facilities in United States of America. In the United States of America, the health care spending has been increasing continuously (Hawe, 2008). There have been a lot of funds kept by the government of United States of America in its budget in relation to the health care services.In the year 1990, the expenditure made by the government of United States of America in relation to the health care spending was $714 million. Since then, the amount of expenditure on health care has increase to $2. 3 trillion. This is around 3 times of what it was in the year 1990. The government of United States of America is spending around 16% of its total gross domestic production on providing the health care facilities to the people. It is estimated that a round $7600 are spent by the government ofUnited States of America for each and every resident in the country. In this way, it can be said that the expenditure in relation to health care in United States of America is quite good and the country is taking adequate steps for making sure that adequate health care facilities are provided to the people in a proper and appropriate manner. The health care spending of the United States of America is the highest all around the world. There is no problem with the extent of money spend by the country towards the health care.Other countries around the world are also spending some money towards the health care but the expenditure made by the government of United States of America is the highest. Currently the expenditure incurred in United States of America towards is adequate and appropriate. It has to increase only with the increase in population. According to the per capita expenditure, the current expenditure in the country towards the healt hcare is appropriate. When the country makes the budget in relation to the health care expenditure, then it has to take care that adequate expenditure is incurred on each and every activity related to health care.The government of United States of America should make sure that it spends appropriate expenditure on each and every area of the health care. The expenditure should be more on the critical areas and it should be reduced on the areas which are not very difficult to handle for the government. The government of United States of America should make sure that it increases the expenditure of the health insurance of those people which are not in a position to afford the costs for themselves (U. S. Health Care Costs, n. d. ).The government should also increase the expenditure in relation to the funds provided to the health care organizations for providing the benefits to the poor people in the United States of America. The government of United States of America should also increase the expenditure in relation to some specific and high risk diseases such as Cancer, Aids etc. If the expenditure shall be reduced in relation to the above said activities then, there is a possibility that the people in United States of America shall be benefitted to a very high extent.Other than the above areas, there are certain areas in which the government of United States of America should look to reduce the expenditure. The cost on some of the areas in the health care should not be reduced to the extent it hampers the health care services. If there is a requirement to reduce the health care costs then, these should be reduced only till the services are not affected in a negative manner. The areas in which unnecessary costs are incurred by the government should be recognized and the costs should be reduced in those areas.In the United States of America, there are adequate sources used for the purpose of financing the health care services in the country. In the country, the fund ing for the health care services is done together by the government and the non government agencies in the country. While preparing the budget, the government of United States of America keeps a percentage of funds in relation to providing the health care services to the people who are in need and also the people which are not able to have the health care insurance for themselves. Related essay: Advantages of Free Health CareOther than the government of United States of America, there are various other forms of associations which work for the purpose of providing the health care services to the people. They not only provide the health care services but also provide the financial for the insurance of the patients. There are few programs also in relation to the same. The programs include Healthcare Facilities Accreditation Program, Community Health Accreditation Program and various other programs. The health care finance in the United States of America are funded by the above said facilities and things.In the United States of America, the government and the non government associations share 50% of the expenditure each. In this way, there is a proper sharing the expenditure. For the last few years, the healthcare expenditure in United States of America has been increased considerably at an increasing rate. It is expected that the healthcare expenditure in United States of America shall increase in the same rate as it was increasing earlier (Scambler, 2008). In the year 2007, the health care expenditure in United States of America was $2. 2 trillion.This amount increased to $2. 3 trillion in the financial year 2008. In this way, there was a definite increase in the health care expenditure in the two years. It is expected that the health care expenditure will grow even more. In the year 2013, the healthcare expenditure is expected to reach the figure of $3 trillion and in the year 2017, it is expected that the health care expenditure shall reach the figure of $4. 3 trillion. In this way, it can be said that there is a forecast of increased expenditure on health care in the years to come.The chart below provides the forecast for health care in a proper manner. This chart is showing the healthcare expenditure in United States of America. The government of United States of America is spending a lot of money on the healthcare services in the coun try. With the kind of expenditure, the government of United States of America is spending on the health care facilities in the country, it can be said that the government is spending sufficient amount of money on the health care facilities.For the last many years, there has been an increase in the health care spending in United States of America. With this, it can be projected that the expenditure on health care shall increase to the extent of $4. 3 trillion by 2017. References Scambler, G. (2008). Sociology as Applied to Medicine. (6th ed. ), Elsevier Health Sciences. Hawe, E. (2008). Compendium of Health Statistics. (19th ed. ), Radcliffe Publishing. U. S. Health Care Costs. (n. d. ). Retrieved April 18, 2011 from http://www. kaiseredu. org/Issue-Modules/US-Health-Care-Costs/Background-Brief. aspx